QUESTIONS QUESTIONS

We have compiled the most common questions from our clients to help you resolve them quickly and easily.

How is your Forensic Audit different from the typical agency SEO audit?

The difference is scientific. Most agencies sell you an automated report from a tool (SaaS) with a generic list of cosmetic errors. I perform a manual engineering investigation: I analyze your Server Logs, the actual code rendering, and the database to find the root cause of the drop, not just the symptoms. I don't guess; I analyze the irrefutable evidence of the system.

My traffic dropped after a Core Update. Is it recoverable?

Yes, but not with quick patches. A drop due to a Core Update means your site no longer meets Google's quality thresholds. My recovery protocol (3 to 6 months) involves quality re-engineering: I detect if it's Thin Content, authority (E-E-A-T), or catastrophic technical failures, and force re-crawling so Google reevaluates your domain.

Why do you ask for access to Server Logs?

Because without logs we are blind. Search Console shows sampled and delayed data; logs are the unalterable reality. I need to see exactly how Googlebot interacts with your server to detect Crawl Budget waste and orphan pages that external tools don't see.

Why don't you use builders like Elementor or Divi?

Because they generate Technical Debt. Although they facilitate design, they inject tons of bloatware that destroy loading speed and Core Web Vitals. My philosophy is "Code without Debt": I develop native and lightweight solutions that guarantee maximum performance and prevent your website from being "hijacked" by a proprietary plugin.

How does "Technical Debt" affect my money?

It's a silent tax on your profitability. Dirty code inflates your maintenance costs and slows down loading speed, which directly reduces your conversion rate. Eliminating this debt is not just cleaning; it's releasing the handbrake that holds back your revenue.

Can you clean my current site without redoing it?

It depends on the level of "toxicity". If viable, we apply Progressive Refactoring in critical areas (checkout, landing pages). But if the core is rotten due to obsolete themes and abandoned plugins, a Re-platforming will be more profitable: migrating your data to a clean architecture built by me, saving your business but eliminating the problems.

My store crashes or runs slow on Black Friday. Solution?

Your problem is concurrency and database, not just hosting. WooCommerce does not scale well by default. I implement High Concurrency architectures with object caching (Redis) and offload searches to dedicated engines (ElasticSearch). I make your database respond in milliseconds, even with thousands of users buying at once.

Will I really sell more by improving speed (WPO)?

The data is clear: a 1-second delay costs you 7% in conversions; more than 3 seconds and you lose 53% of mobile traffic. Optimizing WPO is not a technical expense, it's an investment with immediate ROI. Recovering those lost sales pays for my service in a very short time.

What are "SEO Silos" and what are they for?

It's organizing your website like a library, not like a junk drawer. I group your content into strict "Topic Clusters". This concentrates thematic authority and tells Google you are an expert in a specific niche, drastically improving your ranking for entire groups of keywords.

How is your Forensic Audit different from the typical agency SEO audit?

The difference is scientific. Most agencies sell you an automated report from a tool (SaaS) with a generic list of cosmetic errors. I perform a manual engineering investigation: I analyze your Server Logs, the actual code rendering, and the database to find the root cause of the drop, not just the symptoms. I don't guess; I analyze the irrefutable evidence of the system.

My traffic dropped after a Core Update. Is it recoverable?

Yes, but not with quick patches. A drop due to a Core Update means your site no longer meets Google's quality thresholds. My recovery protocol (3 to 6 months) involves quality re-engineering: I detect if it's Thin Content, authority (E-E-A-T), or catastrophic technical failures, and force re-crawling so Google reevaluates your domain.

Why do you ask for access to Server Logs?

Because without logs we are blind. Search Console shows sampled and delayed data; logs are the unalterable reality. I need to see exactly how Googlebot interacts with your server to detect Crawl Budget waste and orphan pages that external tools don't see.

Why don't you use builders like Elementor or Divi?

Because they generate Technical Debt. Although they facilitate design, they inject tons of bloatware that destroy loading speed and Core Web Vitals. My philosophy is "Code without Debt": I develop native and lightweight solutions that guarantee maximum performance and prevent your website from being "hijacked" by a proprietary plugin.

How does "Technical Debt" affect my money?

It's a silent tax on your profitability. Dirty code inflates your maintenance costs and slows down loading speed, which directly reduces your conversion rate. Eliminating this debt is not just cleaning; it's releasing the handbrake that holds back your revenue.

Can you clean my current site without redoing it?

It depends on the level of "toxicity". If viable, we apply Progressive Refactoring in critical areas (checkout, landing pages). But if the core is rotten due to obsolete themes and abandoned plugins, a Re-platforming will be more profitable: migrating your data to a clean architecture built by me, saving your business but eliminating the problems.

My store crashes or runs slow on Black Friday. Solution?

Your problem is concurrency and database, not just hosting. WooCommerce does not scale well by default. I implement High Concurrency architectures with object caching (Redis) and offload searches to dedicated engines (ElasticSearch). I make your database respond in milliseconds, even with thousands of users buying at once.

Will I really sell more by improving speed (WPO)?

The data is clear: a 1-second delay costs you 7% in conversions; more than 3 seconds and you lose 53% of mobile traffic. Optimizing WPO is not a technical expense, it's an investment with immediate ROI. Recovering those lost sales pays for my service in a very short time.

What are "SEO Silos" and what are they for?

It's organizing your website like a library, not like a junk drawer. I group your content into strict "Topic Clusters". This concentrates thematic authority and tells Google you are an expert in a specific niche, drastically improving your ranking for entire groups of keywords.

I have thousands of URLs and Google doesn't index them all.

You have a Crawl Budget problem. Googlebot has limited time for you and is spending it on junk (filters, redirects). My strategy blocks the useless and prioritizes your money pages through a flat architecture, ensuring Google finds and indexes what really generates sales.

I have negative reviews on Google. Can you delete them?

They are not deleted, they are moved. I apply Reverse SEO: I flood the first page with positive assets we control (corporate profiles, press releases, satellite websites) to push the negative to the second page, where no one looks. I build a digital firewall around your brand.

Who will I talk to? A salesperson?

Zero intermediaries. You will speak directly with me, Juan Luis Vera. I eliminate the "broken telephone" between sales and technical. I audit, I design the strategy, and I supervise the execution. You have a senior technology partner, not a junior account manager.

I'm not technical. Will I understand what you do?

Yes. I take care of the complexity "under the hood" (logs, code, SQL), but I deliver clear business reports: "We have reduced load by 2 seconds, projecting a +15% in sales". I am your technology translator so you can focus on running your company.

How is your Forensic Audit different from the typical agency SEO audit?

The difference is scientific. Most agencies sell you an automated report from a tool (SaaS) with a generic list of cosmetic errors. I perform a manual engineering investigation: I analyze your Server Logs, the actual code rendering, and the database to find the root cause of the drop, not just the symptoms. I don't guess; I analyze the irrefutable evidence of the system.

My traffic dropped after a Core Update. Is it recoverable?

Yes, but not with quick patches. A drop due to a Core Update means your site no longer meets Google's quality thresholds. My recovery protocol (3 to 6 months) involves quality re-engineering: I detect if it's Thin Content, authority (E-E-A-T), or catastrophic technical failures, and force re-crawling so Google reevaluates your domain.

Why do you ask for access to Server Logs?

Because without logs we are blind. Search Console shows sampled and delayed data; logs are the unalterable reality. I need to see exactly how Googlebot interacts with your server to detect Crawl Budget waste and orphan pages that external tools don't see.

Why don't you use builders like Elementor or Divi?

Because they generate Technical Debt. Although they facilitate design, they inject tons of bloatware that destroy loading speed and Core Web Vitals. My philosophy is "Code without Debt": I develop native and lightweight solutions that guarantee maximum performance and prevent your website from being "hijacked" by a proprietary plugin.

How does "Technical Debt" affect my money?

It's a silent tax on your profitability. Dirty code inflates your maintenance costs and slows down loading speed, which directly reduces your conversion rate. Eliminating this debt is not just cleaning; it's releasing the handbrake that holds back your revenue.

Can you clean my current site without redoing it?

It depends on the level of "toxicity". If viable, we apply Progressive Refactoring in critical areas (checkout, landing pages). But if the core is rotten due to obsolete themes and abandoned plugins, a Re-platforming will be more profitable: migrating your data to a clean architecture built by me, saving your business but eliminating the problems.

My store crashes or runs slow on Black Friday. Solution?

Your problem is concurrency and database, not just hosting. WooCommerce does not scale well by default. I implement High Concurrency architectures with object caching (Redis) and offload searches to dedicated engines (ElasticSearch). I make your database respond in milliseconds, even with thousands of users buying at once.

Will I really sell more by improving speed (WPO)?

The data is clear: a 1-second delay costs you 7% in conversions; more than 3 seconds and you lose 53% of mobile traffic. Optimizing WPO is not a technical expense, it's an investment with immediate ROI. Recovering those lost sales pays for my service in a very short time.

What are "SEO Silos" and what are they for?

It's organizing your website like a library, not like a junk drawer. I group your content into strict "Topic Clusters". This concentrates thematic authority and tells Google you are an expert in a specific niche, drastically improving your ranking for entire groups of keywords.

I have thousands of URLs and Google doesn't index them all.

You have a Crawl Budget problem. Googlebot has limited time for you and is spending it on junk (filters, redirects). My strategy blocks the useless and prioritizes your money pages through a flat architecture, ensuring Google finds and indexes what really generates sales.

I have negative reviews on Google. Can you delete them?

They are not deleted, they are moved. I apply Reverse SEO: I flood the first page with positive assets we control (corporate profiles, press releases, satellite websites) to push the negative to the second page, where no one looks. I build a digital firewall around your brand.

Who will I talk to? A salesperson?

Zero intermediaries. You will speak directly with me, Juan Luis Vera. I eliminate the "broken telephone" between sales and technical. I audit, I design the strategy, and I supervise the execution. You have a senior technology partner, not a junior account manager.

I'm not technical. Will I understand what you do?

Yes. I take care of the complexity "under the hood" (logs, code, SQL), but I deliver clear business reports: "We have reduced load by 2 seconds, projecting a +15% in sales". I am your technology translator so you can focus on running your company.